Green Dot Cyprus
Green Dot (Cyprus) Public Co Ltd was founder by the Cypriot industry after an initiative at the Cyprus Chamber of Commerce and Industry in 2004, to develop a collective packaging management system. The system was accredited by the authorities in 2006 and to date it represents 831 companies and cooperates with 28 out of 30 municipalities and about 50 communities around the island, covering 85% of the population with an organised packaging recycling system.
The role of the organisation is to develop recycling initiatives with the Local Authorities and also to recover Commercial and Industrial Packaging to cover the responsibilities for packaging recovery and recycling its members, in the most environmental and economic efficient way.
The work of the organisation has been very instrumental in improving the recycling performance of the country and, the system has been achieving its recovery and recycling targets since 2010 and thereafter.
At the initiative of the Cyprus Chamber of Commerce and Industry and following the enactment of the Packaging Law, in 2004, 30 large companies joined forces and set-up Green Dot Cyprus which began operations in mid 2005. The organisation was accredited by the authorities in 2006 and immediately begun recovery of Commercial/Industrial packaging. The first projects for the recovery of Household packaging begun in 5 municipalities in February 2007.
The organisation is owned by fillers, packers, retailers, distributors, raw material and packaging manufacturers and its’ by Law, registered as a not-for-profit organisation. The organisation decision making bodies consist of the Shareholders Meeting, the Board of Directors with 9 members and an Executive Committee of 4 members.
The organisation also undertook to set-up and manage two other collective systems of behalf of the industry. One for the management of Waste Electrical and Electronic Equipment (Electrocyclosis) and one for the management of batteries (AFIS).
The organisation employs 17 people, while the collection, sorting and material trading operations are performed by a network of waste operators (contractors). Overall in the network of operators another 200 people are employed for the projects of the organisation.
Green Dot Cyprus has deployed a large number of communication activities to promote sorting at source and selective collection of packaging waste. The recycling results of Cyprus in the last 6 years have been delivered due to the Green Dot Cyprus campaigns and the sensitisation of people, since sorting at source in still voluntary and there are no financial incentives for people to recycle. Among the most important initiatives, are the following:
- Green Dot Cyprus has deployed three large communication campaigns (with duration of 2 years each), with three main messages. The first was aimed to inform people on WHAT to do (sort) (quantity), the second to inform them HOW to do it better (quality) and the third, WHY to do it (consolidation). The campaigns included over time all the basic media for above the line communication (TV, radio, print, internet) and numerous below the line activities including fairs, festivals, local authority events, e.t.c..
- One of the organisations’ biggest educational programs involves the school children. Representatives have visited all the schools and organised recycling days, around the island. In the last 2 years the organisation has developed full educational kits with the support of the Ministry of Education and has equipped all the teachers at Elementary and High schools with the necessary material to teach environmental behaviour and recycling. In 2013, the organisation plans to launch an equivalent kit for kindergarten teachers.
- In the last years Green Dot Cyprus has developed its internet campaigns by modernising its websites, engaging in social media and through the development of interactive recycling games. The latest addition is a mobile application to inform people about recycling programs on their mobile devices.
Green Dot Cyprus has also developed a recycling voluntary group called “Green Team” which has now more than 2,000 members (mainly youngsters). The volunteers undertake to communicate the recycling messages to their neighbours and cover at least 20 households each, per year.
Green Dot (Cyprus) Public Co Ltd
229 Tseriou Avenue, 2047 Strovolos, Nicosia
P.O.Box 25463 1310 Nicosia
Tel.: +357 22 586020
Fax: +357 22 586001